Finally, a focus on merchant rewards, but from the view of the merchant. American Express’ program Go Social allows everyday merchants to enroll and post deals, but where does that leave other credit cards and rewards programs?
Before Amex rolled out this product, companies like BillShrink and edo Interactive created consumer rewards that targeted shoppers based on their purchasing habits, but the service was only available to big merchants like Barnes & Noble or Pottery Barn. Soon those partnership successes led to handshakes with a larger scope of other brands, but still excluded smaller merchants like your local wine store from taking part.
Now, American Express (NYSE: AXP), who has been on top of the social deals game, is essentially offering just that: Smaller merchants can take advantage of a program they call Go Social. This is the other end of the merchant rewards, where merchants can create, offer and manage deals across both Facebook and Foursquare (so far).
How it works
Business owners create a coupon-less deal in a self-serve manner, by choosing the type of deal, the locations where it will work, and the dates it will be available. W
| Tags: Merchant Rewards, Rewards
Posted July 23, 2011 by Hanna Silver under Financial News